Saturday, April 4, 2015

How Social Media Can Help With PR

Social media has come a lengthy way from the days of Friendster and Myspace. With the beginning of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so several other newer platforms, it has become as much a professional staple as a personal one.

So, how is it achievable that so many businesses (especially small or online-based businesses) are failing to use social media for PR? After all, it can only be hugely improved by the use of direct engagement with both customers and the press -- and social media is wonderful for both.

Here are a few instructions to get you on track

Publish social-media friendly content 

Case studies are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer outlook in the results. More than that, if you present it in the right way you can extract an emotional reply that will timely engagement and potentially sharing.

If you look at the case studies provided by other companies, you will become aware of how often those studies are shared and cited by major media outlets. For example, The Wall Street Journal is notorious for sharing case studies of companies of many sizes and influence.

Add in visuals, and you have the ideal content for social sharing, all with the plan of improving PR and brand image.

Seek bloggers' coverage

Blogosphere is the wonderful link between social media and PR, as bloggers are active on social media and lots of of them are closely monitored by journalists.

Here are a few ways to get mentioned by popular bloggers:

Be a contributor: Guest posting at a famous blog is a good way to get media coverage. Here are some ways to find guest blogging opportunities.

Provide your expertise: Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. MyblogU offers you an easy way to participate in specialist round-ups and find solo interview opportunities on niche blogs. Using the stage, you'll see your name cited again and again by niche bloggers and if you are lucky enough by journalists too!

Get your service or product reviewed: Blogger reviews work great for potential media coverage as well. Whether you pro-actively seek coverage or not, your product will most likely be reviewed by users anyways: There are lots of online generators and platforms that give users that capability. Again, the question is, whether or not you want to control the message and make more of user reviews by approaching power niche bloggers. Free platforms like Tomoson help you get your product or giveaway featured on niche blogs which increases your chances to be noticed by journalists.

Connect with the press on social media

The media picks up a shocking amount of information from the web these days: Not just details to enhance stories but entire stories. Reddit has been used by main publications to source interesting stories. Twitter trends and hashtags are covered by main news outlets. Social media sites have grow to be a solid part of journalism.

Social media can suggest you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.

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